CREATIVE DIRECTOR - freelance
Small + quick startup challenge. Luxury medical skincare company developed by beauty veterans with age positive perspective. I was responsible for the out of the gate visual brand creation. Worked along side founders, to create their ideal visual positioning of the brand. Then moved onto packaging design + production. Initial web + social feed design concepts + photography while on a scrappy budget. Responsible for launch content selection, editing and implementation. Moved on to Pley Beauty in 2021 .
